Techmeme

Mediagazer introduces ads for media jobs, and Techmeme's job ads now extend to its mobile site

Posted Tuesday, April 21, 2015 1:48PM ET by Gabe Rivera (@gaberivera)     Permalink

For nearly four years, Techmeme has offered space on our front page for companies to advertise that they're hiring, and link their job offerings. Unlike typical job boards, Techmeme's hiring area is more of a meta job board, in that it features individual companies rather than individual jobs. Instead of a job description, entries contain a short tagline pitching the company. This unique format, in which companies compose succinct ad copy specifically for Techmeme, was noted at places like TechCrunch when it was first unveiled. More recently, Quartz took a closer look at all the ways companies have presented themselves through taglines in our hiring section over the years.

Today we're expanding our job ad offerings in several ways:

1. Techmeme's mobile site now includes a tab listing these hiring links in full. Previously, hiring links only appeared for visitors to the full desktop site.

2. We've introduced job ads on Mediagazer, Techmeme's sister site for media industry news. These spots will appear both on Mediagazer's desktop and mobile sites, but with a conventional touch: they'll feature individual jobs instead of companies. Why individual jobs? Unlike many of the tech companies advertising on Techmeme, publications usually need to fill only a few specific roles, not dozens. Because entries are jobs, you may see multiple listings from the same company, unlike on Techmeme. Mediagazer's job ads are in fact the only advertisement of any sort on the site, which doesn't offer the paid event listings or sponsor posts available on Techmeme. We've populated Mediagazer's listings with jobs from several media companies at no cost, but will phase out most of these free spots in the weeks ahead.

3. Mediagazer's ads now also appear on memeorandum's desktop and mobile sites. memeorandum is a predecessor of Techmeme that covers political and general news. It still has no human editors, and displays all the idiosyncrasies that come with that. Because it's a sort of reference site for many political bloggers, it makes sense to include Mediagazer's job listing here too.

Who are Techmeme's and Mediagazer's readers?

A number of trends in media have left most news sites catering to a new kind of reader. According to the stereotype, this reader doesn't visit news home pages, relying on starting points like Facebook instead. This reader sees news as just another category of entertainment, an escape or time-killer, and believes “important news will find me”, not the other way around. News sites modeled on this reader are pressured to produce ever more content and expand well past their core competency, even when they start with a clear focus and dedicated readership. While all these generalizations do represent real changes in the way many encounter news, they ignore the abundance of news readers who still have specific informational needs arising from career goals and identity. The kind of reader who would make a point to devour The Economist cover to cover, or scan The Wall Street Journal's B-section each weekday. These purpose-driven readers rely on comprehensive, yet well-curated collections of news to update their perspective on their field, because their field is constantly changing.

Techmeme and Mediagazer serve the purpose-driven reader. Unencumbered by business models predicated on coverage creep and attracting fleeting "unique visitors", we're free to surface only the most essential tech and media stories for our readers. Because we do this so well, and with no real substitutes, most of our traffic arrives from bookmarks or typing in the url, not through referrals. Our curious, informed, forward-looking readership spans the engineers (Techmeme) and writers (Mediagazer) working on the product, to the managers and executives guiding them, to the founders and CEOs leading the way (several of whom have indicated they're readers).

If you're looking to recruit the kind of person who visits Techmeme or Mediagazer, do consider featuring your job openings on these sites. Money spent on social networks or billboards only goes as far as reaching…well, people who pay attention to job ads on social networks or billboards.

How does it work, and where do I inquire?

- All listings appear continuously, i.e., are not rotated off the site throughout the day.
- Weekly reminders of our listings will appear in our @Techmeme and @Mediagazer Twitter streams. Here are example tweets for Techmeme and for Mediagazer.
- Techmeme placement is limited to technology companies with a jobs page with at least five open positions. For more info, inquire at .
- Mediagazer placement is limited to editorial, product, and leadership roles in content/media companies. Inquire at .
- These job ads support the people who make Techmeme and Mediagazer possible, which includes a growing international team of professional editors. And no, we still have not raised any venture capital.

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