Techmeme now publishing paid and free "Leaderboards" showing the most influential reporters around a specific news topic
by Gabe Rivera (@gaberivera) Permalink
Today Techmeme has begun publishing Topic Leaderboards, which list the top authors and publications covering topic areas such as cloud computing, autonomous vehicles, and cryptocurrency, with additional topics to come. While this information will interest reporters and editors, it will be especially useful to communications professionals who need a way to identify the reporters covering a particular technology news category, or founders and other startup employees who have the same need.
How Topic Leaderboards are ranked
These new leaderboards are ordered to highlight the most influential and prolific authors covering a specific topic area. In this way, they're similar in format to the leaderboards we've offered for years, which ranked authors and publications for all Techmeme news rather than individual topics. We're therefore calling these new lists leaderboards as well, and they now reside at the same URL.
However, there's a key difference in how these new leaderboards are ordered versus our general leaderboards: Topic Leaderboard ranking is not based on the frequency of Techmeme front page placement. Instead, taking advantage of Techmeme's rich crawl data and sophisticated topic-tagger, Topic Leaderboards are based on, first, the quantity of links to articles on that topic from peers and influential industry people in social media, and second, the total number of articles on the topic that an author or publication posts. In short: being well-cited and prolific on the topic leads to a higher ranking.
Introducing Topic Leaderboard reports
How are Topic Leaderboards presented? Each topic gets a report, which is essentially the pairing of an author leaderboard and a publication leaderboard for that topic. The author leaderboard will typically include 100 or more ranked authors, and each author entry will consist of a name, a Twitter profile link if available (useful for obtaining contact details), associated publication(s), an influence score based on inbound link volume, and a short list of headlines showing some of the best recent contributions on that topic from the writer. The publication leaderboard comes next in the report, offering similar ranking details. Reports draw on the past four months of crawl data and are updated weekly, ensuring the data we provide stays timely even as authors develop or switch their beats, get hired, and change jobs.
Paid reports: Obtaining an extensive list of the best reporters for discussing launches or general relationship-building based on meaningful signals and data can be an enormous time-saver. In fact, many PR agencies and companies already devote considerable resources to the not-so-fun task of compiling information for this purpose, a process that's often more manual and qualitative than data-driven. Meanwhile, subscription PR tools that purport to organize reporters by topic are often woefully inadequate and even inaccurate, sending PR pros to the wrong reporters with frustration ensuing on both sides. To account for the value provided by these leaderboards, and to give Techmeme its first paid content offering, most Topic Leaderboards are available as paid downloads. They'll be sold individually for an introductory price of $100 each, though this price may increase as we introduce even more useful data into these reports. A purchase will give the buyer the opportunity to download in both html and pdf formats up to five times (to permit access on multiple devices).
Free reports: We also offer several free reports, covering some of the more buzzy tech news topics (for instance: Facebook and iPhones), and plan to continue doing so indefinitely. If you're wondering what our paid reports look like, just look through the free options and assess how much value you see in this format.
We want feedback!
Today, we're launching with just 20 paid and 4 free reports, but plan to grow the number of topics in the months ahead. Be sure to check back periodically to see what we've added. And if you don't see the topics you're most interested in, we'd love to hear from you. Please leave a suggestion here (there are no bad suggestions!). Second, do you have other informational needs that you believe Techmeme's crawl data may be uniquely suited to addressing? Please let us know your thoughts by emailing us .
Thank you, and now a Q&A
At Techmeme, we're thrilled to find new ways to analyze and summarize information to empower people in the industry, just as we've done all along with our news aggregation. As always, thanks for reading, and we hope you find our new offerings valuable. To conclude, here are some answers to questions some of you will have: