WeSmirch, covering celebrity gossip, launches today; attention crisis averted

Tuesday, March 14, 2006 2:44AM ET
by Gabe Rivera     Permalink

I get a lot of emails, and many read like so:

Hey Gabe! Like the site but still don't know what to do with all my free time. It's like I have an infinite reserve of attention. Please help me somehow overcome this information underload problem!!!


[totally real reader's name redacted]

Isn't the answer clear? A blog-fueled automated news site tracking the various triumphs and milestones in the lives of TomKat, Branjolina, and the rest of our cultural torchbearers in showbiz.

It's called WeSmirch and can be found at Why WeSmirch? First, smirch is a perfectly good verb. And second, because is just too awesome a name for the world to handle at this time.

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